Hello, World!
Hello! My name is Leonardo Botelho, but you can call me Leo. I'm a passionate designer who loves solving complex problems through simple and effective experiences. I graduated in Advertising, I have an MBA in Marketing, but it was through user experience work that I found my professional calling.
I was born in Salvador, Brazil, and spent a significant part of my life there. Around the age of 10, I became interested in design indirectly through the blogging boom. Being self-taught, I learned to work with Fireworks and Photoshop, creating my first blog templates. By the age of 13, I was proficient in HTML and CSS, developing my first blog/website using FrontPage. At 19, I decided to pursue my childhood dream and moved to Rio de Janeiro to study Advertising and Marketing at the Federal University of Rio de Janeiro.
Throughout my journey, I specialized in UX/UI Design, Product Design, Visual Design, and Graphic Design. With over 15 years of experience in creation and design, I have dedicated the past 7 years to focusing professionally on the field of user experience. During this time, I have had the opportunity to work in various industry sectors, designing applications, websites, landing pages, and platforms. This diverse background allows me to work across different industries and applications effectively.
Companies I've worked for

Benfeitoria

Binswanger Brazil

Itaú

MAG Seguros

Midway

Oi

PicPay

Riachuelo

VMLY&R

Zup
Main Tools

Illustrator

InDesign

Photoshop

XD

Figma

Miro

Notion

Sketch

Axure

Invision

Maze

Zeplin

Google Analytics

Hotjar

Jira

Trello
Core Skills
PRODUCT DESIGNER
Conducting discovery
Strategic definition
Product building
Results tracking
FACILITATION
Facilitating dynamics
Workshop preparation
Synthesizing generated insights
Developing action plans
UX DESIGNER
Research
Generating insights
Wireframing and prototyping
Usability testing
UI DESIGNER
Visual elements creation
Developing components
Collaborating with design system
Responsive design
To learn more about my professional career, check out my resume:
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